For members of the Santa Society, beeing Santa is not something only for Christmas. It´s a full time commitment, 365 days per year. Even when they leave home dressed like ordinary people, chldren recognize them as Santa. It might be the beard, but if you ask the Santas themselves it might as well be that children are specially gifted with the ability to see who´s Santa and who´s not.
The Society meet each other on various occations during the year do discuss Christmas - and of course - to eat good food. A true Santa has not only a white beard, but also a great belly. In september 2009, the Society spent a few days at two of the members´ home at Åland.